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platform2014 — 2020

ClickFunnels

Core developer for 6 years on the platform that changed online marketing forever

ClickFunnels

Overview

Helped build ClickFunnels Classic alongside my twin brother Dylan Jones, an original co-founder. Architected and built core systems — from the funnel editor to the page renderer to the checkout flow.

Client

ClickFunnels

Timeline

2014 — 2020

Tech Stack

Ruby on RailsReactPostgreSQLRedisAWSWebSockets

The Challenge

What Needed Solving

Scale a rapidly growing SaaS platform from a few thousand users to over 100,000 while keeping funnel load times fast and the editor responsive. Every feature had to work for non-technical users building complex sales funnels.

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The Solution

How It Was Built

Rebuilt the funnel rendering engine for performance, implemented real-time preview updates, optimized database queries that were bottlenecking page loads, and helped grow the engineering team while maintaining code quality and velocity.

Results

Key Outcomes

100K+ active users

$10B+ in funnel revenue

6 years on core team

Gallery

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